There’s been a surge of support for a drive to “ski local” in Canada after its southern neighbour imposed huge tariffs on the country whilst the American president suggested Canada should become a US state.
Ski resorts across the country have been publicising their Canadian credentials and reassuring skiers and boarders that dollars spent with them helped the local and Canadian economy and stayed in Canada.
Comments from Canadian skiers on social media encouraged their compatriots to “ski local” rather than travel to the US and suggested American’s unhappy with their government’s move should consider supporting their neighbours by travelling north to ski in Canada rather than the US.
The Government of British Columbia urged residents to “travel local” issuing this statement,
“The incoming US tariffs are a betrayal of the bond between our countries and an attack on BC and Canadian families. We are standing up for BC’s workers and businesses: supporting the billions in national retaliatory tariffs from Ottawa and launching immediate BC counter-measures.”
Most Canadian ski areas are owned by Canadian families and business, although the largest in the country and North American continent, Whistler Blackcomb, is owned by the world’s largest ski area operator, Colorado-based Vail Resorts.