As part of the annual Women’s Ski Week Program at Australia’s Hotham Alpine Resort, a special event dedicated to raising awareness and support for women suffering from domestic violence was held.
Set to be an annual event, the ‘White Ribbon Run’ on the resort’s Slalom Gully provided a chance for the community to support an important cause. Everyone was invited to join this meaningful event, whether as participants or supporters.
“We’ve been hosting the Women’s Ski Week Program for several years, and this year, with our largest number of participants ever, we wanted to use the program for something bigger,” said Briony Johnson, spokesperson for the Women’s Employee Resource Group, adding, “We decided to use this opportunity to raise awareness and support for victims of domestic violence. Violence against women can happen anywhere, and we all have a role to play in driving change.”
Participants in Women’s Ski Week, along with other resort guests who wished to join, gathered at the top of Slalom Gully at 8:15am. Each participant received a ribbon to tie onto their outerwear or hold as they made their way down the slope. This symbolic gesture represented solidarity with victims of domestic violence and a commitment to supporting change.
Following the run, participants met at Snake Gully Hut for coffee, where $1 from every coffee sold was donated to the White Ribbon Foundation. Vail Resorts, which operates Hotham and two other Australian resorts, through their Epic Promise Foundation, matched this donation, doubling the impact of each purchase. $500 was raised in total as a donation to the White Ribbon Foundation.
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