A new expansion of a season pass has been announced, meaning holders can not only ski or board the five largest ski areas in Norway and Sweden, but also now St Johann in Austria’s Tirol region, all on the one ticket.
The ‘MySkiStar All’ season pass, currently on sale for the equivalent of approximately £440 with an early purchase discount, is being offered by the Scandinavian SkiStar group who have recently purchased their first ski area outside their home region, St Johann in Tirol.
“We plan to market St. Johann to a European audience as a SkiStar destination with a focus on family skiing. We see this new venture in the Alpine resort of St. Johann as an exciting development for SkiStar,” said Skistar’s CEO Mats Årjes.
Altogether the MySkiStar All pass covers six different ski resorts with a total of 400 slopes, approximately 235 lifts, 25 children’s areas and 15 snow parks.
“With the combination of St. Johann, our new ski resort in the Austrian Tirol, and Scandinavia’s five largest ski resorts Sälen, Åre and Vemdalen, Hemsedal, Trysil, we offer our customers a unique opportunity to ski in the three countries all winter,” said Linda Morell, PR Manager SkiStar AB.
The £440 price, available until 15 October, represents a 15% saving off the regular price. The prices is based on current exchange rates to the Scandinavian price of SEK/NOK 5266 and exchange rates may change depending on the result of the British referendum on EU membership next week.
Along with inclusive skiing all season at the six areas, MySkiStar holders get free wifi in the ski areas, a 10% discount at skistarshop.com, SkiStarshop Concept Stores and the Hanson Concept Store in Åre, 20% discount on ski maintenance at SkiStarshop and other bonuses.
SkiStar says it currently has 51% of the total market share in Sweden, 30% in Norway and 42% in Scandinavia as a whole.
