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///British Team News

//British Team News

Patrick Thorne

24 Nov 13

New Partnerships for Team GB Ahead of Sochi Olympics

Patrick Thorne

24 Nov 13

GB Freeski and GB Freestyle Snowboard athletes are to benefit from a partnership deal with Sporttape who will supply their kinesiology tape to the GB Freestyle Snowboard and GB Freeski teams over the coming year.  British Ski & Snowboard have also announced a partnership with Caxton FX, a foreign exchange specialist and prepaid card provider to support British athletes on the road to Sochi 2014

After feedback from our team physio and athletes over a trial period, BSS made the partnership with Sporttape official,

“I have used it on my thumb, my shoulder, my ankles and to release the load on my shin splints. It’s exactly what I need from a tape as it is durable and supportive when I am performing. This stuff does really stick, I had my shoulder taped up for a week even when I was in and out of the swimming pool!” said Aimee Fuller, GB Freestyle Snowboarder:

Designed to mimic the skin, Sporttape integrates with the body’s sensory system naturally to help our athletes play harder and recover faster as they head towards the Olympics on Sochi 2014. Unlike traditional taping it provides support and relieves pain without restricting muscles or blood flow.

“As a small British business we’re delighted and honoured to be working with the teams. It’s unbelievable to think how far they have come in such a short space of time and a testament to the athletes that they’re genuine medal contenders. To celebrate our support we’ve launched a Union Jack (UJ) tape that we help can play a small part in their journey onto the podium!”  said Carl Austin. Director of Sporttape.

The new partnership between Caxton FX and BSS will mean that for every new card holder that applies for a prepaid card, BSS will receive a percentage of revenue to help raise funds for British skiers and snowboarders.

“Supporting British Talent is important to us as an entrepreneurial business, and we are thrilled to have the opportunity to help BSS’s committed campaign to support our athletes in their preparation for the Sochi 2014 Olympic Winter Games,” said James Hickman, MD of Caxton FX.