Sustainability
Picture’s main motivation is to make the textile industry less polluting and more sustainable.
There are many ways in which Picture are working to achieve and constantly improve in these areas, but three themes clearly stand out for the entire textile industry and really, all of us buying and using gear too.
- Firstly, we need to produce less, consume less, make clothes last and repair them.
- Second, we need to get away from dependence on coal and gas for the production of electricity to power spinning, weaving and dyeing machines.
- Thirdly we also need to get out of using oil for materials.
Picture’s full scale commitment on these three core aims has led to a whole host of additional environmental and sustainability benefits. They’ve included reducing their greenhouse gas emissions as well as air, soil and water pollution as well as easing pressure on workers and pressure on ecosystems.
For this coming season, all of Picture’s technical gear will be part of The Circular program and made from fabrics using existing waste within the clothing industry.
Picture is using existing waste within its own industry to create new clothes. This ‘Circular Program’ is part of Picture’s never-ending sustainable product innovation policy. 40% of the material used comes from recycling used garments with the other 60% from factory cutting scraps.
The Circular Process emits half the CO2 emissions compared to using new materials but delivers the same level of high technical standards. The yarn is essentially a new technical fabric and has the same level of certification as using new material.
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