H&M Move has launched a new affordable winter performance wear range for men and women.
Designed to give a fresh perspective on performance, the new Snow Collection range is available exclusively at hm.com/move and will launch in two drops on November 9 and December 28.
The new Snow Collection is a multifunctional performance range designed to offer the highest levels of functionality and protection from the elements at a cost-effective price point, helping more people find a route to the snow this winter and in seasons to come.
The fully integrated range of technical apparel for both women and men offers both performance and style.
The new Snow Collection features H&M Move’s trademarked fabrics which were rigorously tested for performance before the company collaborated on the design of the range with expert outdoor agency Grand Studio.
The range incorporates H&M Move’s windproof, waterproof, and breathable fabric StormMoveTM, partnered with its heat-retaining ThermoMoveTM and quick-drying and moisture-wicking DryMoveTM.
“By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains. Given the level of detailing and high-quality materials, this collection is taking our snow sports segment to the next level,” says Mfon Boman, H&M Move’s Outdoor Product Manager.
The collection offers a complete layering system with key pieces including oversized jackets, baggy snow pants, fitted ski trousers, non-quilted puffer jackets and modern one-pieces, all split across men’s and women’s lines.
The men’s collection includes a high-performance StormMoveTM 3-layer shell set with colours including black, grey, white and purple.
Women’s colours range from black and white to bright red for the first drop, with a combination of black and beige coming in the second.
A range of accessories, including mittens and goggles are also available.
