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Welcome to the evolution of activewear as H&M Move launches its latest ski collection for 2024— an exciting blend of cutting-edge technology and contemporary style that promises to redefine your winter sports experience. This year’s collection sees the evolution of the activewear brand’s range with the introduction of RECCO’s search-and-rescue technology, more modern silhouettes, and H&M Move’s ThermoMove™ and StormMove™ fabric technology.
Key Features
Revolutionary RECCO Technology
This year, H&M Move takes mountain safety to new heights. The incorporation of RECCO reflector technology into select garments makes wearers searchable by professional rescue teams. Their partnership with RECCO underscores their commitment to bringing advanced mountain safety to everyone, ensuring you stay safe while enjoying the slopes.
High-Performance Fabrics
In collaboration with the expert outdoor agency, Grand Studio, H&M Move have developed a collection that meets the highest performance standards. Their proprietary StormMove™ fabric offers windproof, waterproof, and breathable protection, while ThermoMove™ retains heat to keep you comfortable in all conditions.
“With this collection, we’ve combined Scandinavian aesthetics with technical materials that we’ve designed for performance in snow sports,” says Mfon Boman, H&M Move’s Outdoor Product Manager.
“It hits the sweet spot between fashion and functionality thanks to a neutral colour scheme incorporated into new silhouettes, and features such as snow gaiters, goggle wipes, and ski pass pockets, on top of the addition of RECCO technology.”
Fashion Meets Functionality
H&M Move’s new collection merges Scandinavian aesthetics with technical materials, offering fashion-forward skiers and active families a range of modern silhouettes. From neutral colour schemes to innovative designs featuring snow gaiters, goggle wipes, and ski pass pockets, every detail is crafted with style and practicality in mind.
The Collection
Available for men, women, and juniors, the range covers a complete layering system with:
- Jackets and snow pants
- 2-layer and 3-layer shell jackets
- Fitted ski trousers
- Non-quilted puffer jackets
- Modern one-pieces
- 100% Merino base layers
Affordable Quality for All
Despite the advanced materials and features, H&M Move remains committed to affordability, ensuring that high-quality activewear is available to everyone without compromising on performance or style.
Immerse yourself in the world of H&M Move and explore their new ski collection at hm.com/move starting 31 October, with additional styles for women arriving on 9 December.
