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A new (to the UK) brands of ski socks that unconditionally guarantee a free replacement pair if you ever manage to wear them out have been launched.
Darn Tough socks are American made in a mill in Vermont by the Cabot family using 100% fine gauge Merino Wool after the Cabots, now in their third generation in business, set themselves the challenge of making the best ski socks in the world.
The socks retail at around £20.99 from independent retailers (stockist details from: 01404 821811)