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Offering a fresh perspective on performance, H&M Move has launched a new affordable winter performance wear range for men and women online at hm.com/move The range is available now.
The new Snow Collection is a multifunctional performance range designed to help more people find a route to the snow this season and beyond, and with its cost-effective price point, the collection makes mountain protection more accessible without compromising on function.
With its cost-effective price point, the collection makes mountain protection more accessible without compromising on function. The result is a fully-integrated range of technical apparel offering both performance and style.
“By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains. Given the level of detailing and high-quality materials, this collection is taking our snow sports segment to the next level.” says Mfon Boman, H&M Move’s Outdoor Product Manager.
True to the brand’s collaborative spirit, H&M Move has designed the Snow Collection in collaboration with expert outdoor agency Grand Studio, following rigorous testing of H&M.
Move’s trademarked fabric innovations for performance. Innovations that include the windproof, waterproof, and breathable StormMoveTM, the heat-retaining ThermoMoveTM and the quick-drying and moisture-wicking DryMoveTM.
The collection is split across men’s and women’s lines, offering a complete layering system with key pieces including: oversized jackets, baggy snow pants, fitted ski trousers, non-quilted puffer jackets, and modern one-pieces.
The men’s collection also offers a high-performance StormMoveTM 3-layer shell set.
InTheSnow Review – H&M StormmoveTM Ski Jacket and Pants
Women’s colours range from black and white to bright red for the first drop, with a combination of black and beige for the second. Men’s colours include black, grey, white, and purple.
A range of accessories, including mittens and goggles is also available.
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