//Ski Apparel

//Ski Apparel

Dom Killinger

01 Sep 11

Eider’s Alagna Ski Jacket

Dom Killinger

01 Sep 11
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The trend for urban inspired skiwear is on the increase and here’s a jacket for ladies who want one jacket for more than one occasion. The Eider Alagna jacket is suitably stylish and practical enough for wearing while out and about shopping in town, or walking the dog, as it is on the slopes.

The Alagna is a military style jacket that is made using Eider’s Defender Weave fabric so soft and stretchy with a heavy weave twill look that gives it instant urban-cool. Fully spec’d for snowsports you can strip off the snowskirt for street-wear when home giving you essential warmth and weather proofing.

Team up with Eider’s great fitting stretchy La Molina pants in White, Very Berry or Black for instant cool-appeal on the slopes.

A spokesperson for Snow & Rock comments on this growing trend for urban styling:

“Skiers are catching on to a new fashion trend and are moving away from a very sporty technical look and preferring more urban inspired silhouettes. Brands are increasing their jacket and pant offer following this type of urban, utility, or even workwear style.

The Eider Alagna jacket is a perfect example of this type of ski fashion with its heavy weave twill fabric and military inspired look. We are certain the Alagna will be a hit because not only does it guarantee that you will be on trend, but also that you will be warm and dry as Eider has designed the jacket out of very technical materials and packed it full of great features.”

Details: Alagna Sizes: 36-48; Colours: white SRP: £329.90 match with White or Black La Molina Pant for £119 or the Alagna jacket comes in Burnt Red with Very Berry (bright pink) zip detailing matched with Very Berry La Molina pant (prices as above).

For stockists visit: www.eider-world.com or [email protected]