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ATOMIC are extremely proud to announce that the new “Theory” is the outright winner of Fall-Line’s “Ski of the Year” award for 2012!
This was voted the Number 1 Ski by the Fall-Line test team, which consists of a panel of UK Key buyers and retailers.
The Theory has a 95mm waist and uses technical features like our Step-down Sidewall and Adaptive rocker to help it perform to its amazing standard. Being an all mountain twin tip this ski really has something to offer for everyone.
“I am so proud that Atomic has won this award with a product that sits in a relatively new category for us. Our dedicated team in Austria have put so much care and attention into designing this ski, it’s fantastic their efforts have been rewarded so well.” Jason Summerfield, Manager of Atomic, UK & Ireland.
You can find a review of the Theory on the Fall-Line website. “Everyone’s getting very excited about them… they’re BANGING” commented Richard Fincher, Editor of Fall-Line.
In the 2010/11 season, Atomic made media history winning in TWO categories with Fall-Line magazine, a feat never previously achieved by a ski manufacturer.
- All mountain Ski of the Year with the Atomic Blackeye Ti
- Freeride Ski of the Year with the Atomic Access.
Both these award winning skis still in the Atomic range for the 2011/12 season. ATOMIC Manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners, and world champions alike. Every ATOMIC product is much more than the sum of its component part, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every ATOMIC employee.
ATOMIC is based in Altenmarkt, in the heart of the Alps, where snow is always nearby and where each idea can be tested right there and then, 365 days a year. Thanks to a combination of experience, innovation and passion, ATOMIC has been synonymous with winter and skiing since the company was founded in 1955.
ATOMIC is part of the Amer Sports Group.
Websites: www.atomicsnow.com and www.amersports.com
For further information and the award logo please contact Tom Jarrett-Kerr at [email protected]
