Research shows that 77% of smart phone accidents are drop related and 60% of replacement mobiles are water damaged so Caterpillar (the makers of bulldozers and boots) have spotted a gap in the market for expensive phones that don’t break when you drop them,
The company have launched a mid-priced (£299), highly functional new Rugged smart phone, the B15, which they’re aiming at the outdoor adventure market as its dropable, dunkable and freezable!
Its robust design includes the ability to withstand a 1.8 metre drop, being submerged in up to one metre of water for 30 minutes, the functionality to use the 4 inch multi-touch screen with wet fingers, as well as being dustproof and scratch resistant.
The B15 is protected by silver anodized aluminium and shock absorbent rubber if it slips from your icy gloves and cold wet finger tracking is easy with the 4-inch multi-touch display.
The Cat B15 will available from March 2013 through the following retailers priced at 329 euros / 299 GBP.