The operators of The Snow Centre, London’s closest indoor skiing and snowboarding destination, have added a second facility to their portfolio of real snow indoor centres, Manchester’s Chill Factore.
Chill Factore, located less than 4 miles away from Manchester City Centre, adjacent to The Trafford Centre, boasts two indoor real snow slopes – a 180m main slope, the longest in the UK, and a 40m lesson slope – plus a designated fun zone for sledging and snow play.
Chill Factore is also home to a broad range of cafés, bars, and restaurants as well as retail brands, such as Evans Cycles and Snow & Rock.
It is part of a larger adventure sports facility recently branded ‘Beyond’ which Snow Centres Ltd now own.
“For more than a decade, Chill Factore has built a reputation as one of the most iconic leisure brands in the UK. It complements our existing business extremely well and was the most obvious way to expand our role in the growing UK Snowsports industry,” said Ian Brown, Managing Director of Snow Centres Ltd (above).
“This purchase signals Snow Centres Ltd’s intentions to gain market share in the indoor ski sector. Despite Covid-19 causing major disruptions to the retail and leisure industry SCL have looked past that and can see the opportunities that present themselves in a ‘post-Covid’ economy,” said Oliver Church of Arcane Real Estate and advisor to Snow Centres Limited (SCL) on the acquisition of Chill Factore, who added, “With ‘staycations’ increasing Snow Centres Limited are looking to capitalise on their ability to offer customers’ exciting experiences a little closer to home. Through innovative asset management SCL are looking to elevate Beyond to one of the UK’s top retail and leisure destinations.”
“We are hugely excited by the prospect of working with a highly accomplished Chill Factore team and building on their considerable success to date. We look forward to welcoming guests back to Chill Factore when we re-open the doors on April 12th,” Ian Brown concluded.
