The Brits is back! And not only that – like a spawning salmon, its going back to its birthplace. After more than three decades being staged in the Alps, the UK’s official Snowboard and Freeski Championships, is back in Scotland.
The 2023 Brits will take place at Cairngorm Mountain above Aviemore, an early home to The Brits (after a mere 32 years have passed), on 1st and 2nd April 2023.
“A lot has changed over the past three decades; snowboarding is well established, freeskiing has risen in parallel, and as two of the favourite disciplines of the Olympics (and with the standard of UK riding being Olympic-medal-winning) we know this is gonna be one hell of a show!”a Brits spokesperson said.
Cairngorm Mountain has always catered for freestyle, creating the first halfpipe back in 1991 (7 years before snowboarding debuted at the Olympics) and the Highlands proudly boasts the highest density of decorated athletes in freestyle snowsports.
“We are absolutely delighted to be hosting The Brits event this year right here on the slopes at Cairngorm Mountain. The newly refurbished Ptarmigan, the highest restaurant in the UK will play a big part in the celebrations. Attendees will not only enjoy panoramic views from the slopes but also from the viewing terrace and mountain railway. It’s fantastic to be welcoming the event not only back to Scotland but returning to the Cairngorms for the first time in over 30 years,” said Susan Smith, Cairngorm Mountain Chief Executive.
Over the two days, hundreds of established and promising athletes will compete in the Ellis Brigham British Freeski Championships and TSA British Snowboard Championships, battling it out in the Olympic discipline of Slopestyle, plus Banked Slalom and Rail Jam titles. Expected athletes include World Cup wonderkids Kirsty Muir and Mia Brookes alongside Olympic veterans Billy Morgan, Jamie Nicholls and Katie Ormerod, plus a whole host of British and International legends.
Ellis Brigham and TSA have played a central role in the development of the UK winter sports scene and further demonstrate that commitment by renewing its long-standing relationship with the British Championships as title and presenting sponsor.
And of course, this wouldn’t be The Brits without a pretty comprehensive off-the-hill schedule, and (as you can imagine) Aviemore will be the epicentre.
“Let’s just say that in the history of Snowsports, no contest held in Aviemore has ever disappointed and we ain’t gonna be the first…” said a Brits spokesperson.
For all event info including event program, online registration, lift passes, accommodation recommendations and much more, head over to WWW.BRITSSNOW.COM
