London-based contemporary artist ‘Endless’ has today unveiled his latest artwork located in Cortina D’Ampezzo, Italy, to commemorate the arrival of the 2021 Alpine World Ski Championships which are taking place over the next two weeks.
Endless was asked to create a large captivating mural in the heart of the resort and delivered a work called ‘Powder to the People’ which references an iconic magazine cover from 1951, featuring a photo of a female skier.
Endless with ski racer Kristian Ghedina
“It was a privilege to be asked to create a mural to honour the ski championships. Even under pandemic restrictions, the excitement and buzz in the town right now conveys the significance of this event. It is something the people are really looking forward to. This artwork is meant to articulate this feeling of excitement in a bright, fun and visual way whilst also drawing back to Cortina’s heritage as a ski destination. I hope the residents of the town enjoy the art as much as the event itself.”
The mural has been created using spray paint and hand-cut stencils, keeping true to Endless’ street art origins. In his usual fashion, the artist has added a special touch to his artwork, having adorned the ski subjects jacket with his unique branded print. Endless has also finished the mural with humorous ski pun newspaper headlines related to the event.