Winter sports brand Bollé have this week announced a new partnership with Alpine Canada ALPIN and Canadian Slalom Expert Laurence St-Germain.
For a winter sports brand, being trusted by a ski federation is as sought after as the holy grail. Top athletes expect the products to provide the highest performance and withstand any competition conditions. Moreover, collaborating with a federation is a real acknowledgement of the quality and the technicity of one’s products.
So for Bollé, the announcement of a new partnership with Alpine Canada Alpin, the Pool of the Canadian Ski Federation, cements their leading position as a highly trusted winter sports brand. This brings the number of Federations that trust Bollé to six.
“Alpine racing has a long tradition in Canada, with top skiers such as the Crazy Canucks and more recently, Olympic, Paralympic and World Championship medalists”, explains Andrea Cappelletti, Bollé Global Sport Marketing Manager. We believe the Federation will be able to bring new champions to the highest level thanks to the great work and commitment we can see.
“We are honored to enter for the first time among the Alpine Canada Alpin Official Suppliers and are very confident that this cooperation will be rich in great results, with major benefits for our brand.”
Laurence Saint-Germain wears MUTE slalom and Nevada goggle © Fabrizio Malisan
In addition, Bollé have also today announced a personal partnership with Alpine Canada Alpin’s slalom specialist, Laurence St-Germain.
Laurence St-Germain and the other members of Alpine Canada Alpin have received the best Bollé Racing products, including Bollé’s latest and highest-end racing helmet, MEDALIST CARBON PRO MIPS®, made of carbon fiber and featuring the best-in-class brain protection system Mips®. She also receive the MUTE Slalom helmet, adapted specifically to her practice.
“I chose Bollé because I have trust in the company and the eyewear has a very high quality, says Laurence St-Germain. I love the different lenses. There is one for each type of condition and visibility.”
Featured Image: Laurence St-Germain during training © Fabrizio Malisan
