Luxury skiwear fashion house Bogner have opened their first London store.
The famous German luxury sports fashion brand’s first standalone concept store in the UK occupies five-storeys at 14 Dover Street in the heart of Mayfair.
Established in 1932 by Willy Bogner in Munich, Bogner sportswear and designer fashion offers a fusion of fashion and functionality and has been worn by icons such as the late Diana Princess of Wales, actors playing James Bond and Taylor Swift.
“We are delighted to announce the global expansion of BOGNER, with the opening of our flagship store in London’s prestigious Mayfair district. This exciting endeavour represents a significant milestone in our brand’s journey, reflecting our commitment to timeless elegance and uncompromising quality,” said Gerrit Schneider, Bogner’s CEO.
The London concept store, which will become permanent next year, follows to other new global launches, with stores opening in New York and Los Angeles this month, after resounding success with short-term and pop-up locations on both North American coasts.
“Bogner London offers a curated selection of seasonal collections that seamlessly integrate fashion and sports across a wide variety of attire and accessories for on- or off-mountain adventures and everyday wear,” a company spokesperson said, adding,
“Today, Bogner continues to offer a wide range of exclusive sports fashion, from sportswear such as ski apparel and or golf wear to outerwear and accessories for men, women, and children. Each item reflects meticulous craftsmanship and incorporates high-performance materials, embodying the brand’s commitment to both style and functionality. Whether on and off the slopes, Bogner represents a passion for the world of winter sports.”
